Top Fashion Games on Android in Europe: Q2 2025 Performance

In the second quarter of 2025, the fashion gaming category on the Android platform in Europe saw notable performances from several key players. According to Sensor Tower's data, these top apps demonstrated varied trends in downloads, revenue, and active user engagement.

Project Makeover by Magic Tavern, Inc., showed a dynamic performance with weekly revenue peaking at around $208K in mid-April. Weekly downloads fluctuated, reaching a high of 110K in mid-May. Active users remained strong, rising from 632K at the start of the quarter to over 712K by mid-June.

Covet Fashion: Dress Up Game from Crowdstar Inc. experienced stable weekly revenue, peaking at approximately $34K in mid-May. Downloads were generally low, with a notable spike to over 10K in mid-May. Active users saw a gradual decline from 25K to 18K over the quarter.

SuitU: Fashion Avatar Dress Up by Libii HK Limited enjoyed a steady increase in revenue, reaching around $29K by mid-June. Weekly downloads showed an initial rise to 15K in mid-April before stabilizing. Active users held steady, maintaining a level above 69K throughout the quarter.

Pocket Styler: Fashion Stars from Nordcurrent Games saw consistent weekly revenue, with a high of $20K in late April. Downloads peaked early at 9K in mid-April, while active users fluctuated, ending the quarter at approximately 14K.

Finally, Merge Studio: Fashion Makeover by Paxie Games experienced a gradual increase in revenue, peaking at about $20K at the end of June. Weekly downloads varied, with a notable high of 23K in early April. Active users remained robust, starting at 90K and slightly declining to 80K by the quarter's end.

These insights, provided by Sensor Tower, highlight the diverse trends within the fashion gaming sector on Android in Europe for Q2 2025. For more detailed analyses and data, visit Sensor Tower's platform.